Links Realty Advisors

Our team of experts can quickly assess complex situations and provide our clients with strategic guidance to help maximize the value of their investments. Our team is comprised of senior professionals with extensive experience in hotel operations, hospitality litigation and expert testimony, fractional ownership, contracts review, capital markets, hotel repositioning, acquisition and dispositions, management contract negotiations and franchise selection. Senior lever industry experts run and staff every engagement. We deliver timely and accurate advice and results.

Links Hospitality Advisors provides a full range of advisory services to the hospitality industry including the following:

Pre-acquisition and pre-foreclosure services

Assessing value and capitalization to help client determine whether or not to pursue or proceed with a transaction.
Assessing strategic alternatives for taking ownership to maximize performance enhancement opportunities.
Material contract review to determine which are assignable, which survive a change in control or foreclosure, which are terminable, and which enhance or burden operating performance. Material contracts may include employee and union contracts, management contracts and franchise agreements, commercial leases, group bookings, as well as travel related contracts.
Meeting with management and staff.
Assessing strategic business and marketing plan(s) as well as management’s tactical execution thereof.
Reviewing business composition and assessing market opportunities to optimize asset performance and value.
Reviewing cost structure and operating efficiencies of all departments.
Evaluating strategic alternatives for food and beverage, including branding, leasing and modification of offerings in order to maximize cash flow.
Maximizing existing amenities while addressing the cost effectiveness of strategic alternatives for new offering.

Efficiency Assessment

Links will meet with company or property auditors and/or management, as appropriate, to review and evaluate operations and recommend areas of improvement consistent with current best practices in the industry. This review and evaluation will include the following areas:

Cash reconciliation and cash management (inclusive of owner bank accounts and capital needs).
Check in, customer service and guest feedback.
Management’s variance reporting.
Staffing.
Purchasing and inventory controls.
Cost structure and operating efficiencies of all departments, including rooms, F&B, retail, laundry, sports, membership and ancillary operating departments, as well as non-department unallocated expenses such as energy, corporate overhead, insurance coverage, property taxes and other fixed costs.
Reconciliation of F&B and personal property inventories balance sheet balances.
Corporate charge-backs.
Vendor approval practices and terms.
Operating contracts for control and cost purposes.
Strategic business and marketing plan as well as management’s tactical execution thereof.
Business composition and market opportunities to optimize asset performance and value.
Strategic alternatives for food and beverage, including branding, leasing and modification of offerings in order to maximize cash flow.

Transactional Due Diligence

Our due diligence team is able to quickly assess corporate overhead (on portfolio acquisitions), identify areas for operations improvement, including accounting and finance functions, strategic marketing opportunities, management company effectiveness, ascertaining physical plant requirements, compliance with existing contracts, labor agreements and other legal due diligence. Links has in-depth hotel finance expertise, including detailed knowledge of financing structures and how these structures impact and integrate with hotel operations and cash-flow needs. We also review and/or prepare detailed projections and forecasts to help our clients make a fully informed assessment of each opportunity.

Links Realty Advisors can provide seasoned professionals to help banks and lenders to make better informed decisions and achieve results faster.

Asset Management

Links understands that an acquisition is just the beginning of a business opportunity for our clients, and not the end. Our senior professionals provide ongoing strategic oversight, both on-site and off-site, in several capacities, such as owner’s representative, board member, asset manager and outside consultant. In these capacities, our professionals monitor property operations, including management company performance, analyze property reporting, including variances relative to pro forma, provide real time recommendations for property and operational improvements, and provide accurate detailed reporting to principals. We also make recommendations on key management employees as well as the performance of the existing management company.

Capital Formation and Origination

Links’ principals have extensive capital markets capabilities. Our principals have originated, as principals and advisors, in excess of $1.0 billion in hotel and hotel operating company capital, including first lien, mezzanine, preferred equity and common equity capital. We can provide these capabilities in-house or work together with our clients’ outside investment bankers.

Litigation Support

Links professionals provide a scope of services representing both property owners and capital providers. Our services include, but are not limited to, the following, which we perform in conjunction with or independent of outside legal counsel:

Formulate or rebut damage claims.
Review and critique opposing experts in both methodology and damage estimates.
Provide expert testimony.
Assist counsel in preparation of depositions, interrogatories, legal strategy as related to business claims.
Assist in cost benefit analyses in order to help quantify a decision to litigate or a proposed settlement of claims.

HOME | TERMS | CONTACT

Links Realty Advisors

HOSPITALITY SERVICES